PROSPECTIVE LABS LTD · LONDON · EST. 2015Company No. 09873446 · ISO-style evidence packs

Act on numbers that survive an audit.

We test the pipe between your product and your dashboard: tracking plans, event payloads, segments, joins and consent behaviour. If a figure cannot be reproduced from source data, we find out before it reaches a board slide.

2015Incorporated
120kEvents verified
9Analytics stacks covered
5 daysStandard audit
14 daysFree retest window

Scope of work

Fixed-scope engagements priced per deliverable. Every line ends in a document your engineers can act on without a call.

WorkstreamWhat it coversDeliverableWindowFrom
Tracking plan auditGap analysis across product, marketing and billing events; duplicates, dead events and naming drift called outPrioritised fix list5 working days£2,800
Event verificationLive checks that fired events match spec, with payload samples and timestamp evidenceEvidence logper release£1,400
Dashboard reconciliationCounts, filters, segments and joins tested against source tables, including shared-board drilldownsReconciliation note3“5 days£2,200
Consent and tagging reviewConsent-mode behaviour, pre-tick firing and third-party tags measured against your own policyFindings memo4 days£1,900
Field and device captureReal hardware passes by paid testers where emulators under-report behaviourSession recordsscheduled£1,600 / 50
RetestVerification against the same evidence tree after fixesClosure note14 daysincluded

Redacted from a real audit

A retail client, October. Two of these had been quoted upward for two quarters.

Billing event fires twice on retryP-02high
Segment drops returning users after cache warmP-05high
Campaign UTM stripped on redirectP-08medium
Consent flag read before default appliedP-11medium
Duplicate purchase event across two propertiesP-14fixed
Verified event coverage per product area, last four quarters

Why an outside check

  • Teams close to a launch stop seeing their own instrumentation
  • Analytics vendors audit their pipeline, not your spec
  • Every finding is tied to a decision, not a style preference

How it runs

Predictable, read-only, and closed with a retest. Nobody from the practice writes into your production properties.

Access

Read-only property access, warehouse replica and the current tracking spec. Named analysts only.

Reconcile

Spec against reality, event by event. Payloads sampled live with timestamps and screenshots.

Rank

Findings ordered by the size of the decision each distorts, from billing down to housekeeping.

Close

Fixes verified in the 14-day window, closure note issued, access revoked the same day.

Stacks we are happy in

Coverage across the common commercial stacks and plain warehouse SQL. Where a stack is in beta, we say so before quoting.

Product analyticsAmplitude, Mixpanel, Heap, PostHog
WarehouseBigQuery, Snowflake, Redshift, Postgres
Tag managementGTM server-side, Tealium
ConsentConsent-mode v2, OneTrust, Cookiebot

Field capture panel

Some checks need a real device, a real network and a real person. Those runs are briefed in writing, capped at twenty minutes and paid per accepted session.

Panel terms

  • 18+, UK-based, own device
  • Payload screenshots to our template
  • Paid per accepted session, no hourly tracking
  • Nothing installed that stays on the phone
  • No exclusivity and no guaranteed volume

Questions

Do you need production access?

No. Read-only analytics access and a warehouse replica are enough. If a check needs a live transaction, we use a sandbox and say so in the scope.

What if we use a vendor we have not named?

We will look at it in week one and tell you whether we can audit it properly. If not, the workstream is removed from the quote rather than fudged.

How is the evidence pack stored?

In a structured folder keyed to finding IDs, shared read-only with you, retained 24 months, then deleted with a written confirmation.

Do you do implementation as well as audit?

Rarely. Auditing your own implementation is a weaker position, so we keep the two apart unless you ask us to cover a specific gap.

Send a brief

Name the property, the decision and the deadline. Reply within one working day, scope attached.

PROSPECTIVE LABS LTD · 167-169 Great Portland Street, 5th Floor, London W1W 5PF · Company No. 09873446